Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process
Description
Timestamped Chapters:
[00:00 ] Introduction: Importance of choosing the right email service provider
[01:03 ] Introducing Chris Marriott, founder of Email Connect
[02:35 ] Speaker 2's experience in the advertising industry
[03:55 ] Working with email agencies and Digital Impact
[05:46 ] Speaker 2's involvement with the Relevancy Group
[07:27 ] Challenges in choosing the right marketing technology platform
[08:50 ] Lack of a go-to list of ESPs and evaluating vendors through RFPs
[10:04 ] The rise of "cheap and cheerful" email platforms
[11:24 ] Importance of choosing the right platform based on features
[12:14 ] Considerations for migration and integration capabilities
[13:32 ] Defining the modern ESP and the convergence with CDPs
[15:28 ] Brands looking for alternatives to aging platforms
[16:53 ] The importance of trusted advisors in vendor selection
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https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL
United States
